A brand new way to buy wine, just in time for Valentine’s 🍷
Introducing dVIN Reveal: Rituals of Love - powered by NOMU
If choosing a bottle has ever felt heavier than the moment itself, this is for you.
At dVIN, we spend a lot of time fixing what’s broken in the wine world: fragmented supply chains, opaque value, and systems that don’t reward quality or trust.
That infrastructure work matters.
But wine itself has never really been about systems.
Wine is about moments.
It’s about showing up.
Marking something meaningful.
Opening the right bottle at the right time.
And around Valentine’s Day, that pressure can get real.
We’ve all been there.
Standing in front of that shelf of a thousand labels, trying to make the “right” choice, and feeling the moment slowly lose its magic.
What should feel joyful starts to feel heavy.
So we built something new.
Introducing dVIN Reveal: Rituals of Love 🍷💋
Rituals of Love is a curated blind-box experience.
You enter with intention, not selection.One bottle reveals itself from a carefully chosen collection.
No guessing games. No filler.
Just thoughtful curation and a moment of surprise.You can keep the bottle you reveal, or sell it back instantly to try again.
Every bottle is exceptional.
And sometimes you unlock a real collectible, with bottles worth up to €850.On top of that, 15% of all activity is shared with participants.
As the sale succeeds, your share grows with it.The reveal is the experience.
The upside is built in.
At its core, this is about honoring moments that matter.
The mechanics quiet the noise.
The reveal brings the delight back.
For centuries, wine has been offered at defining moments.
As a gesture. A celebration. A way to mark love, commitment, and change when words fall short.
You don’t choose the bottle.
You choose the moment.
We built this with NOMU, a team that shares our belief that experience matters as much as outcome.
Their sense of design and play helped turn this into something that feels intentional, not transactional.
The result is a new way to discover wine, one shaped around rituals of love rather than excess.
Unexpected bottles. Built-in upside. Access without a luxury price barrier.
Crypto figured out upside early.
It’s time wine caught up.