Livestream Recap: Nick Armstrong on Rhône Wines & Digital Moves
Today at dVIN Labs
🍷 Wine Wednesday Recap: Châteauneuf-du-Pape with Nick Armstrong
Yesterday’s Wine Wednesday took us deep into the heart of the Southern Rhône, where the sun is intense, the galets are hot, and the GSM blends are bold. I uncorked a bottle of Châteauneuf-du-Pape, and was joined by the sharp and thoughtful Nick Armstrong, founder of Avint-Garde Fine Wine https://avint-garde.com/.
We talked terroir, tradition, and tech. Nick shared his path from the U.S. Army to becoming a tech-savvy wine merchant—and how becoming a dVIN Channel Partner lets him scale without sacrificing quality or provenance.
Fun fact: Did you know Châteauneuf-du-Pape producers can use up to 13 grape varieties in their blends? And some still do.
Nick broke down why Châteauneuf-du-Pape wines are so age-worthy, what makes the region so distinctive, and why digital strategies are key for today’s wine merchants. Whether you’re a Rhône devotee or just wine-curious, this one was packed with insights.
Missed it?
👉 Watch the replay here: https://youtu.be/OTkfGElZT98
Next week, we’re heading to Canada! Yes, we’re going to my roots. From Niagara to Okanagan, there’s more to Canada’s wine scene than icewine. I’ll be sharing some of my favorites—and maybe some personal stories, too. 🍁
Dave will probably be joining live from a wine bar in Paris (yes, really), and we’ve got some big news to share with the dVIN Labs community. Trust me, you won’t want to miss this one.
🗓 Wednesday, July 2
🕠 5:30pm CET | 11:30am ET
📍 Live on X & YouTube — RSVP now here: https://lu.ma/canadianwines
Cheers!
Jana
dVIN Labs co-founder