The Platform Behind the Club: dVIN's Vision for the Future of Luxury Wine
This Week at Club dVIN
You’ve met the club. But have you met the platform?
If you’re already a member of Club dVIN, you’ll be familiar with our state of the art technology. You’ll likely also have a growing digital cellar, full of authentic wines, stored in pristine conditions in bonded warehouses and wine estates around the world. You may have already taken possession of and enjoyed some of those bottles. Or perhaps you’re planning to trade them on the secondary market or with other members of our budding community. These are all great options.
But did you know that what we are building is actually an operating system for the entire luxury wine market?
Let me take you back to the roots of dVIN and share the vision that fuels our journey.
The wine industry has worked the same way for 1000 years. There are enormous barriers in place between wineries and consumers, making things increasingly opaque and difficult to access. The number of counterfeit wines in the collectible space is drastically increasing, and winemakers have no information about where their bottles have travelled to, how long people are ageing them, or who is actually drinking them in the end.
Here’s a not-so-fun stat: Luxury wineries leave over $75B on the table annually.
Enter dVIN. Our mission is to connect winemakers and consumers at the point of consumption. We provide wineries with first-of-its-kind data and the opportunity to participate in the value they are creating on the secondary market. On the other side, we incentivise consumers for engaging and sharing their experiences through rewards from their favorite estates.
Imagine a new, transparent marketplace where all bottles are authenticated, and custody, ownership and conditions can be tracked from grape to glass.
The result?
An industry where both the winemaker and the consumer win. More data and lower customer acquisition costs for wineries. More rewards and investment gains for consumers.
Are you signed up for Bhutan yet?
This once-in-a-lifetime travel opportunity embodies our promise to unlock the rarest wine experiences and bottles for our community members.
Don’t miss out!
About the Trip:
Explore the world’s newest commercial wine regions and help forge lasting winemaking traditions. Leave your mark (and your name) on a founders brick, built into the wall of the Ser Kem winery - the kingdom’s first winery - and secure your allocation to the first bottles of Bhutanese wine to ever be produced.
This trip that has already caused bidding wars at the most prestigious auctions in Europe and America.
If you have any questions about the itinerary or trip in general, please don’t hesitate to reach out to me directly at j@clubdvin.com.
I’d be more than happy to talk you through everything we have planned.
Updates from Art Basel, Miami
The yacht party and VIP wine tasting we co-hosted with Crypto Oracle was a blast. It even resulted in a little Club dVIN community growth! Welcome to our newest members.
Of course we weren’t about to miss the RHAUS Miami party last Saturday. We were there front and center pouring some pretty sensational wines in collaboration with Rug Radio. This marks a significant milestone for us at dVIN, and we’re super excited about it.
No more traveling for me until 2024! Can you guess the next destination?
Cheers!
Jana
Club dVIN Co-Founder