Uncorking the Digital Future of Wine Retail

This week at dVIN Labs (🍷,⛓️)

Jun 23, 2025

🧭 Going Digital, Staying Human

Why every wine merchant needs a digital strategy — and how dVIN is making it easy.

Today’s fine wine world is evolving fast — and our article this week is a must-read for any merchant trying to keep pace. From shrinking margins to rising customer expectations, traditional sellers are feeling the squeeze.

👉 That’s where dVIN’s channel partner program comes in.

Whether you're a brick-and-mortar mainstay or a fast-scaling digital merchant, our latest article shows how you can offer global inventory, earn recurring revenue from secondary trades, and expand your customer base — all without increasing your physical stock or overhead.

🔁 Recurring revenue
🌍 Global reach
📦 Zero inventory risk

All made possible with tokenized wine and the dVIN Protocol.

📖 Read the full story: https://news.dvinlabs.com/why-every-wine-merchant-needs-a-digital-strategy-the-case-for-becoming-a-dvin-channel-partner-0d129e12f80f

🍷 This Week's Pour: Châteauneuf-du-Pape with Nick Armstrong

This Wednesday, we head to Southern Rhône to uncork the bold magic of Châteauneuf-du-Pape — and we’ve got a special guest pouring with us.

Nick Armstrong, founder of Avint-Garde Fine Wine (https://avint-garde.com/) and dVIN channel partner, joins us to talk GSM blends, digital transformation in wine, and how his journey from the U.S. Army to online wine retail is reshaping how merchants operate today.

Come for the galet stones and 13 grape varieties, stay for the insights on what it means to thrive as a wine merchant in 2025.

🗓 Wednesday, June 25th
🕔 5:30 pm CET | 11:30 am ET
📍 RSVP: https://lu.ma/cndp

RSVP Here

🍾 Thursday Drop Incoming (Club dVIN Members Only)

Yes, you heard right — a new tokenized wine drop is coming this Thursday. We’ll unveil the full details in tomorrow’s Substack, but here’s your heads-up to get your wallets and wine glasses ready.