Upcoming Livestream: Gen Z Is Coming for Your Cellar (and That’s a Good Thing)
This week at dVIN Labs (🍷,⛓️)
🔄 Wine’s Generational Shift — Why Producers Need to Rethink the Buyer
🚨 The fine wine world is facing a seismic shift — not just in taste, but in time. Collectors who built the industry’s foundation are aging out, and a new generation isn’t picking up the bottle the same way.
Millennials and Gen Z expect instant access, digital proof, and values-based connection — not mailing lists, middlemen, and mystery.
In our latest piece, we reveal how Tasting Tokens™ and blockchain engagement are helping traditional producers finally meet their future audience — and why ignoring this shift could mean falling into irrelevance.
📖 Read the full story here — before the gap gets wider: https://news.dvinlabs.com/wines-generational-shift-connecting-traditional-producers-with-digital-native-consumers-164abb4a3ef3
🍷 Wine Wednesday: Syrah vs. Shiraz
Same grape. Very different energy.
This week, Dave and I are putting Syrah and Shiraz head-to-head — from Northern Rhône restraint to full-throttle Aussie expression. If you’ve ever wondered why one name gets more elegance points and the other more power ratings, we’ll break it down.
And as always, we’ll share what’s new from inside dVIN Labs — from protocol updates to what Bacchus is learning in the wild.
🗓 Wednesday, May 28
🕔 5pm CET | 11am ET
📍 RSVP: https://lu.ma/syrah
🎓 Next Week’s Deep Dive:
Join us for another educational livestream where we’ll be pulling back the curtain in Bordeaux with négociant and market expert Saïd El Yousfi (Château Saint-Laurent, Maison Wineted) or a wide-ranging conversation on how Bordeaux became the template for the global fine wine market — and why it might be cracking at the seams.
We’ll cover:
– What the 2024 En Primeur campaign really tells us
– How négociants operate today (and what’s changing)
– Why some estates are rethinking their place in the system
– The role of tokenization, transparency & market confidence
If you want to understand Bordeaux from the inside — and see where modern innovation fits in — this one’s a must.
🗓️ Tuesday, June 3rd
🕔 5pm CET | 11am ET
📍 RSVP: https://lu.ma/bordeaux
🤖 Bacchus, On Call
Alpha, pairing picks, and cellar strategy — Bacchus does it all. Our AI wine strategist is getting sharper by the week and always ready to decode your wine list or fine-tune your portfolio.
💬 Chat with WineGuy - your pocket wine assistant - on Telegram: https://t.me/WineGuyBot
📲 Follow Bacchus - the Bloomberg for wine - on X: https://x.com/bacchus_dvin
That’s it for today!
Cheers,
Jana
Co-founder, dVIN Labs