Every wine lover knows: trust is everything. When we open a bottle, we want to know it’s the real deal, stored properly, and worth what we paid. Yet the fine wine world runs on paper trails, handshakes, and reputation—systems that worked for centuries but break down in a global market where bottles can pass through dozens of hands before reaching the glass.
That’s the trust gap. And it’s huge. Up to 20% of fine wine in circulation is estimated to be counterfeit. Another 10% is damaged by poor storage or shipping. Collectors, merchants, and even producers lose billions every year—not to mention the heartbreak of opening a compromised bottle.
Here’s the thing: the gap isn’t about wine itself. It’s about tech. We’re relying on outdated systems to manage an asset class worth over $1 trillion. Wine has outperformed stocks for decades, yet it’s still traded with the tools of another century.
At dVIN Labs, we’re changing that. By putting wine on-chain with our Digital Corks™, every bottle carries a digital record of provenance, storage, and ownership. No guesswork, no blind trust—just verifiable history from grape to glass. That means more confidence for collectors, more value for producers, and more transparency for everyone.
I’m a wine geek first and a tech builder second. To me, blockchain isn’t about buzzwords. It’s about giving wine the trust it deserves.
🍷 Want to follow along as we build the future of wine on-chain?
Find us on X (https://x.com/dvinlabs) and LinkedIn (https://www.linkedin.com/company/dvinlabs/).
Explore Club dVIN (https://www.clubdvin.com) to see how collectors and producers are already joining the movement.
Read our long-form articles on dVIN Labs Medium (https://news.dvinlabs.com) for deep dives into our solutions.
The wine world doesn’t need disruption. It just needs an upgrade.
Cheers!
Jana
dVIN Labs co-founder