Bordeaux Reset with Jane Anson & The Rise of Wine as Collateral
This week at dVIN Labs (🍷,⛓️)
🎙️ Latest Podcast Drop: Jane Anson on Bordeaux’s 2024 Reset
Last week, I sat down with Bordeaux expert Jane Anson for a wide-ranging conversation on the 2024 En Primeur campaign — and this year, Bordeaux is serving up both quality and value.
With First Growth prices down 25–30%, this campaign presents a rare window where top-tier wine is actually investable at compelling prices. Jane unpacks what’s behind the correction, why the Left Bank remains the backbone of wine investment, and how producers are navigating the tension between innovation and tradition.
We also cover:
Which Châteaux outperformed expectations (spoiler: Pontet-Canet and Montrose are pushing boundaries)
How younger collectors and global buyers are reshaping Bordeaux demand
Why this could be a turning point for En Primeur as a model
And how tokenization via dVIN could unlock liquidity and transparency the region desperately needs
If you're following Bordeaux as a collector, investor, or just someone who loves a good glass — this one’s not to be missed.
WINE x WEB3 with Jana - Jane Anson on Bordeaux 2024
In this episode, Jana sits down with Jane Anson—author of Inside Bordeaux, former Decanter correspondent, and founding member of Club dVIN—for a deep dive into the 2024 Bordeaux En Primeur campaign and what it means for the future of wine investing.
📖 Fresh Read: “Unlocking the Cellar”
We’re not talking about what’s in your glass — we’re talking about all that untapped value sitting in bonded warehouses.
This week’s article dives into wine-backed lending: how tokenized bottles and smart contracts are finally making it possible for wineries, collectors, and merchants to access real-time financial flexibility.
🍷 Real wine, real collateral, real liquidity.
🔗 Read the article: https://medium.com/clubdvin/unlocking-the-cellar-how-wine-backed-lending-creates-financial-flexibility-for-the-industry-6f5dcb09bb9c
🍇 Right Bank Rising — Upcoming Wine Wednesday
After last week’s Left Bank deep dive with Jane, we’re headed to the Right.
This Wine Wednesday, Dave and I are popping open some Pomerol and Saint-Émilion to talk Merlot, market cycles, and what makes the Right Bank tick.
🗓 Wednesday, May 21
🕔 5pm CET | 11am ET
📍 RSVP: https://lu.ma/rightbankbdx
🎓 Wine Education Series — Session 2 Incoming
We’re keeping the Bordeaux momentum going with the next session in our virtual wine education series — and this one’s all about turning 2024 insights into 2025 strategy.
On June 3rd, negociant Saïd El Yousfi of Maison Wineted & Chateau Saint Laurent joins us to unpack the latest En Primeur cycle, the role of the Place de Bordeaux, and how to navigate allocations, pricing, and long-game positioning like a pro.
Saïd’s been on both sides of the trade — auditing estates and managing global allocations — so you’ll get equal parts market insight and boots-on-the-ground perspective.
🗓️ Tuesday, June 3rd
🕔 5pm CET | 11am ET
📍 RSVP: https://lu.ma/bordeaux
🤖 Bacchus, On Call
Alpha, pairing picks, and cellar strategy — Bacchus does it all. Our AI wine strategist is getting sharper by the week and always ready to decode your wine list or fine-tune your portfolio.
💬 Chat with WineGuy - your pocket wine assistant - on Telegram: https://t.me/WineGuyBot
📲 Follow Bacchus - the Bloomberg for wine - on X: https://x.com/bacchus_dvin
That’s it for today!
Cheers,
Jana
Co-founder, dVIN Labs