In this episode, Jana sits down with Jane Anson—author of Inside Bordeaux, former Decanter correspondent, and founding member of Club dVIN—for a deep dive into the 2024 Bordeaux En Primeur campaign and what it means for the future of wine investing.
With prices down significantly across the board—including First Growths dropping 25–30%—this year’s campaign marks a rare moment where high quality and real value converge. Jane brings decades of insight into how to read the region’s market signals and what to pay attention to as Bordeaux repositions itself globally.
You’ll learn:
Why the Left Bank still holds the foundation of wine investing
How producers are either innovating or retrenching, and why both strategies matter
What today’s market correction reveals about the future of en primeur
How younger collectors and global buyers are reshaping demand
And where tokenization through dVIN could offer Bordeaux a long-overdue leap into global liquidity and transparency
If you care about Bordeaux as a region, a culture, or a financial asset—this episode is essential listening.
Key Points From This Episode:
Introduction to Jane Anson’s career and role in the world of Bordeaux
Overview of the 2024 Bordeaux En Primeur campaign and TLDR summary
Explanation of the Left Bank’s geographical and investment significance
Historical dominance of Left Bank wines in global wine investment
Market challenges and production complexities of the 2024 vintage
Noteworthy Châteaux that performed well this year and why
Analysis of current price corrections and market participation trends
Discussion of whether this signals a turning point for Bordeaux
Exploration of innovation versus tradition at top estates like Pontet-Canet and Montrose
Emerging players in Bordeaux, including the story of Château Evoke
The role of First Growths and broadening appreciation among collectors
Insight into younger collectors and their growing interest in wine
dVIN’s approach to tokenization and modernizing the wine investment landscape
Baku AI and its role in optimizing wine portfolios and market analysis
Links:
Jane Anson on X: https://x.com/janeansonwine?lang=en
Jane Anson on LinkedIn: https://fr.linkedin.com/in/janeanson
WineGuy: https://t.me/WineGuyBot
Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein
dVIN Labs: https://www.dvinlabs.com/
Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links
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