In this episode of Wine x Web3, host Jana Kreilein introduces a special session recorded during a special webinar, featuring her dVIN Labs co-founder David Garrett and hosted by Dara Albright. David breaks down how blockchain technology is addressing long-standing inefficiencies in the wine industry—from combating counterfeiting and enabling provenance tracking, to slashing customer acquisition costs and building a real-time consumption data layer. With luxury wine positioned as a major real-world asset class, David shares how the dVIN protocol and VIN token are building the infrastructure to unlock a more transparent, efficient, and profitable future for winemakers, collectors, and consumers alike.
Key Points From This Episode:
Introduction by Jana from Token 2049 in Dubai and the growing conversation around RWAs
David Garrett’s global background in wine and tech across Argentina, Hong Kong, and Spain
The inception of dVIN Labs from a working group of winemakers and blockchain professionals
The $100B luxury wine segment’s lack of digital transformation and industry fragmentation
Using blockchain to combat fraud and improve authenticity and provenance
Challenges with supply chain opacity and lack of consumption data in wine
How VIN token functions like air miles for wine, rewarding consumers at point of consumption
Dramatically reducing customer acquisition costs for winemakers using blockchain
Solving spoilage and transportation risks through a decentralized RFID network
Enabling global trade efficiency and lower risk through smart contracts and digital payments
Future implications for DeFi in wine, including tokenized collateral and lending options
Making Web3 accessible through integrations, not overhauls, for traditional wine businesses
Links:
Dara Albright on LinkedIn: https://www.linkedin.com/in/daraalbright
Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein
David Garrett on LinkedIn: https://es.linkedin.com/in/davidgarrett
dVIN Labs: https://www.dvinlabs.com/
Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links
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