In this episode of Wine x Web3, I wrap up our Bordeaux series with a very special guest: Saïd El Yousfi, founder of Maison Wineted and co-owner of Château Saint-Laurent. Saïd’s journey from the vineyards of Avignon to becoming one of Bordeaux’s most forward-thinking négociants is incredible. David Garrett, my co-founder at dVIN Labs, joins me as we dig into how Bordeaux’s négociant system is evolving in 2025 — from pricing shifts and supply chain pressures to how younger collectors are changing the game. We also get into how innovations like tokenization and the dVIN Protocol can unlock new ways to source, trade, and value investment-grade wine globally. If you’re curious about what’s next for Bordeaux and fine wine as a real-world asset, this one’s for you.
Key Points From This Episode:
Why I invited Saïd to help close out our Bordeaux series
How Saïd’s background shaped his approach to the négociant world
What makes the 2024 Bordeaux vintage so compelling for collectors
The role of pricing adjustments and access for younger buyers
How the négociant system is handling today’s market pressures
Why Bordeaux’s distribution model is still so resilient
How tokenization separates ownership from custody in wine
What we’re building with the dVIN Protocol and global liquidity
How traditional players are reacting to blockchain and smart contracts
Why wine as an asset class is ready for its next chapter
TL;DR:
Bordeaux 2024 Vintage: Structurally strong and smartly priced—Saïd breaks down what makes this a compelling vintage for long-term collectors.
The Négociant’s Role: He explains the often-misunderstood role of Bordeaux négociants, and how they quietly shape global access and strategy.
Market Dynamics: From global pricing pressure to shifting demand in Burgundy, Napa, and beyond, Saïd outlines what’s changing—and what isn’t.
Digital Infrastructure: Platforms like dVIN are bringing liquidity and transparency to Bordeaux’s traditional systems, giving négociants and collectors new tools without erasing heritage.
Links:
Saïd El Yousf on LinkedIn: https://fr.linkedin.com/in/sa%C3%AFd-el-yousfi
Maison Wineted: https://maison-wineted.com/
Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein
dVIN Labs: https://www.dvinlabs.com/
Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links
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