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WINE x WEB3 with Jana - Bordeaux in 2025

Global Pressure, Local Power & the Tech Driving What’s Next

In this episode of Wine x Web3, I wrap up our Bordeaux series with a very special guest: Saïd El Yousfi, founder of Maison Wineted and co-owner of Château Saint-Laurent. Saïd’s journey from the vineyards of Avignon to becoming one of Bordeaux’s most forward-thinking négociants is incredible. David Garrett, my co-founder at dVIN Labs, joins me as we dig into how Bordeaux’s négociant system is evolving in 2025 — from pricing shifts and supply chain pressures to how younger collectors are changing the game. We also get into how innovations like tokenization and the dVIN Protocol can unlock new ways to source, trade, and value investment-grade wine globally. If you’re curious about what’s next for Bordeaux and fine wine as a real-world asset, this one’s for you.

Key Points From This Episode:

  • Why I invited Saïd to help close out our Bordeaux series

  • How Saïd’s background shaped his approach to the négociant world

  • What makes the 2024 Bordeaux vintage so compelling for collectors

  • The role of pricing adjustments and access for younger buyers

  • How the négociant system is handling today’s market pressures

  • Why Bordeaux’s distribution model is still so resilient

  • How tokenization separates ownership from custody in wine

  • What we’re building with the dVIN Protocol and global liquidity

  • How traditional players are reacting to blockchain and smart contracts

  • Why wine as an asset class is ready for its next chapter

TL;DR:

Bordeaux 2024 Vintage: Structurally strong and smartly priced—Saïd breaks down what makes this a compelling vintage for long-term collectors.

The Négociant’s Role: He explains the often-misunderstood role of Bordeaux négociants, and how they quietly shape global access and strategy.

Market Dynamics: From global pricing pressure to shifting demand in Burgundy, Napa, and beyond, Saïd outlines what’s changing—and what isn’t.

Digital Infrastructure: Platforms like dVIN are bringing liquidity and transparency to Bordeaux’s traditional systems, giving négociants and collectors new tools without erasing heritage.

Links:

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